Chris Simmons
04-14-2005, 08:36 AM
This is meant to start a conversation:
My principles for outreach.
1. Membership should be easy to obtain.
2. Membership should be open to all.
3. Membership should include businesses related to the sport.
So, membership…
· …at this time should be free. We want to encourage people to join without yet seeing any tangible benefits.
· …gives the WCC a contact database from which we can rally for the cause and survey the membership.
· …should be available by paper forms (1/3 of a pamphlet, for example), and on the WCC website.
· …can also be an opportunity to donate. Instead of charging a membership fee, I want to give new members the opportunity to donate any amount – even $1 – or nothing at all. New members joining through the website could be offered the opportunity to “pledge” a donation and then be contacted via email or snail mail.
· …in return, members will receive semi-annual newsletter via email in a pdf form (saving paper). They will also receive Action Alerts, and other special notices that can’t wait for the next newsletter. Further down the line, if businesses offer special sales to WCC members, this would be another benefit.
· …should also have their own forum on the WCC page that allows them to post access related questions or comments. This forum will have to be heavily policed to keep the tangent conversations and spray confined to other websites.
I also want to have a special “business” membership…
· …that would have all the same standards and benefits of personal membership.
· …would also create for the WCC a group to contact for event sponsorship and prize donation, in return for WCC’s promotion of their businesses during the event.
· …that could provide links from the WCC to donating business members.
· …when clean ups, action alerts, or others events happen, pdf fliers can be made and sent to business members, with a polite request to print off and post.
Think of NPR/KUOW’s example…
I would also like to formally create three to seven Regional Representatives, whose volunteer position would be to attend and/or organize a physical presence at events of interest to members or potential members of the WCC – university gear sales, outdoor mountain film showings, REI’s garage sale, etc. They would also physically check in with gear stores and local clubs – Feathered Friends, Second Ascent, the Seattle Mountaineers, etc. – to promote business membership of the WCC, deliver membership pamphlets, and put a face to the WCC for the business owners and organization leadership.
My principles for outreach.
1. Membership should be easy to obtain.
2. Membership should be open to all.
3. Membership should include businesses related to the sport.
So, membership…
· …at this time should be free. We want to encourage people to join without yet seeing any tangible benefits.
· …gives the WCC a contact database from which we can rally for the cause and survey the membership.
· …should be available by paper forms (1/3 of a pamphlet, for example), and on the WCC website.
· …can also be an opportunity to donate. Instead of charging a membership fee, I want to give new members the opportunity to donate any amount – even $1 – or nothing at all. New members joining through the website could be offered the opportunity to “pledge” a donation and then be contacted via email or snail mail.
· …in return, members will receive semi-annual newsletter via email in a pdf form (saving paper). They will also receive Action Alerts, and other special notices that can’t wait for the next newsletter. Further down the line, if businesses offer special sales to WCC members, this would be another benefit.
· …should also have their own forum on the WCC page that allows them to post access related questions or comments. This forum will have to be heavily policed to keep the tangent conversations and spray confined to other websites.
I also want to have a special “business” membership…
· …that would have all the same standards and benefits of personal membership.
· …would also create for the WCC a group to contact for event sponsorship and prize donation, in return for WCC’s promotion of their businesses during the event.
· …that could provide links from the WCC to donating business members.
· …when clean ups, action alerts, or others events happen, pdf fliers can be made and sent to business members, with a polite request to print off and post.
Think of NPR/KUOW’s example…
I would also like to formally create three to seven Regional Representatives, whose volunteer position would be to attend and/or organize a physical presence at events of interest to members or potential members of the WCC – university gear sales, outdoor mountain film showings, REI’s garage sale, etc. They would also physically check in with gear stores and local clubs – Feathered Friends, Second Ascent, the Seattle Mountaineers, etc. – to promote business membership of the WCC, deliver membership pamphlets, and put a face to the WCC for the business owners and organization leadership.